Mark Lewis and Matt Fitch have been friends since the ripe old age of twelve. They now make ads together at adam&eveDDB. Some stuff happened in the middle but it's not important.

E-Mail:
lewisandfitch@hotmail.co.uk

Skittles needed to launch their giant candy on a tiny budget, so we gave them this campaign of 3 weird 10" films for TV and social.

Director: Will Hooper
Creative Team: John Trainor-Tobin, Clarissa Dale
Creative Directors: Matt Fitch, Mark Lewis

How do you sell a product that many consumers actively hate?
By using borderline illegal subliminal messaging of course.
You don't hate it... YOU LOVE IT.



TVC Director: Martin Granger
Animation Director: Ewan Morris Jones

Subliminal 'blipverts' invaded the ad break and built intrigue:









Along with mysterious unbranded Print and Out of Home:







We even hi-jacked ads from other brands with subliminal messaging:

During Pride in London, only one rainbow deserves to be the centre of attention, so this year Skittles gave theirs up.

The gesture was announced in an open letter to Pride which was released in print and online...



Limited edition white Skittles were handed out from a rainbow-less float during the Pride in London parade...



Animated posters were displayed on outdoor sites along the parade route...



...and Skittles went on to win the best newcomer award at Pride in London 2016.



Designer: Alex Fairman

A film imagining how the Guardian's 'open journalism' approach might cover the story of the three little pigs in print and online.

Director: Ringan Ledwidge

The story also appeared in The Guardian newspaper the day the film aired: